One workflow for the work around creator marketing.
Collantra connects discovery, campaign recruitment and collaboration management so creators and brands can move from “we should work together” to a completed project with clearer expectations.
Build a profile
Creators present niche, market, channels, performance indicators, portfolio work, collaboration types and a media kit. Brands create a profile and campaign presence.
Discover or publish
Brands search creators directly or publish a campaign. Creators browse opportunities and can apply to briefs that fit.
Match and communicate
Brands compare applicants, save shortlists and send invitations. Messaging keeps campaign conversations connected to the relationship.
Agree the work
Move accepted applications or invitations into a collaboration workspace. Set terms, compensation, dates and signatures.
Deliver and approve
Define deliverables, submit content links, request changes and approve completed work with a visible activity trail.
Review and improve
Complete the collaboration, leave reviews and use performance and relationship history to make better decisions next time.