Find creators with a reason to fit your brand.
Discovery should answer more than “who has followers?” Search for creators by niche, market and performance indicators, then review portfolio work and collaboration fit before you reach out.
Build a shortlist you can defend.
Search with context
Use category, country, followers and average views to narrow the field. Do not treat any single metric as a universal quality score.
Save and compare
Create reusable creator lists for launches, markets, product categories or future outreach so your team can build institutional knowledge.
Invite selectively
Once you find a fit, invite the creator to a specific campaign with a brief instead of sending a vague cold message.
What to evaluate before contacting a creator
Start with campaign objective. A creator suited to awareness is not automatically the best creator for conversion, product education or paid-social UGC. Review content style, consistency, market, brand safety, portfolio quality and whether their typical content format matches the deliverable you need.
Follower count can help estimate potential reach, but average views and engagement quality can provide useful additional context. For UGC, the creator's ability to produce credible, on-brief content may matter more than public distribution.
Build repeatability into discovery
The real value of discovery appears over time. Save creators who performed well, document why they were a fit and create lists around recurring campaign needs. That turns one-off creator hunting into a reusable relationship database.