Publish the brief. Let relevant creators raise their hand.
Collantra's marketplace turns campaign recruitment into a structured process. Brands publish what they need; creators review the details and apply when the opportunity fits.
A marketplace reduces blind outreach.
Clear campaign details
Show the campaign goal, content type, target country, requirements, compensation and deadline before a creator applies.
Inbound applications
Review creators who have already indicated interest instead of relying only on unanswered cold outreach.
Direct invitations
Combine marketplace applications with targeted invitations when your brand already knows the type of creator it wants.
Marketplace and discovery work better together
Marketplace recruitment and proactive creator search solve different problems. A marketplace is useful when you want qualified interest to come to the campaign. Discovery is useful when you need a particular creator profile and want to contact them directly.
Collantra supports both approaches because mature creator programs rarely rely on only one sourcing method.